Dunkin' Brands announced Tuesday that Tony Weisman, CMO Dunkin' U.S., is stepping down from his position, effective Dec. 1, but has agreed to assist in the search for his replacement. “Until the
appointment of a new CMO, the marketing department will report to Dave Hoffmann, Dunkin' Brands CEO and Dunkin' U.S. president,” according to
QSR Magazine. “Dunkin’s
decision to rebrand and remove the ‘Donuts’ came after it put its creative business under review for the first time in two decades.”
Read the whole story at QSR magazine »
