Pop goddess Katy Perry’s “Harleys in Hawaii” has been streamed and viewed millions of times -- by a demographic Harley-Davidson has had a hard time reaching. The song was inspired by
a vacation with Perry's fiancé, the actor Orlando Bloom. “Many brands now spend as much on product placement with social media influencers as they do on advertising,” notes
The New York Times.
“But all Harley-Davidson did in exchange for the enormous exposure to her fan base was provide motorcycles for the video.”
Read the whole story at The New York Times »