Consumers are increasingly prone to put their money where their mouth is when company executives do things they don’t agree with. Soul Cycle was among the most recent to come
under fire when news broke that Stephen Ross, the chair of its parent company, had scheduled a big-dollar campaign fundraiser for President Donald Trump. In order to navigate backlash, companies need
“to know who they are, and who their core stakeholders are, and what those stakeholders believe in,” according to Kellogg Insight.
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