Move over, Two-Buck Chuck, as the Charles Shaw wines sold by Trader Joe's are called. Here comes another Chuck, seeking a lot more than a couple of dollars. This Chuck is Chuck Schwab, a k a Charles
R. Schwab, who is the centerpiece of a campaign started this week by the brokerage firm he founded. The campaign, for the Charles Schwab & Company unit of the Charles Schwab Corporation, has a budget
that would buy an avid oenophile about 17.5 million bottles of Two-Buck Chuck.
Read the whole story at The New York Times, September 27, 2005 »