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Dreaming of Bras for the Modern Woman

Maidenform ladies are dreaming again. Many of those too young to remember probably know about the ad campaign that Maidenform ran from the end of World War II up through the mid-1960's. It was the one with gorgeous ladies, their bottoms modestly clad but their tops ensconced only in their bras, dreaming they "went shopping" - or rode fire trucks, or crossed the Nile on Cleopatra's barge - "in their Maidenform bras." Well, the dream around Maidenform's Bayonne, N.J., headquarters is that women will happily pay $32 - a relatively high price for Maidenform - for the "Dream Bra" the company has introduced.

Read the whole story at The New York Times, September 28, 2005 »

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