Martha Stewart's newly softened, post-prison persona may not play well in prime time, but the lifestyle guru is determined to stick with her kindler, gentler image to revive her corporate brand, her
firm's CEO said on Wednesday. Stewart's spin-off version of the NBC reality hit "The Apprentice" premiered last week to lower-than-expected Nielsen ratings and criticism that Stewart would make a more
compelling TV boss by baring some claws in her on-screen boardroom.
Read the whole story at Reuters, September 29, 2005 »