BMW of North America, which played a major role in pioneering the new era of branded entertainment, has suddenly ended its use of that marketing technique. The German automaker has long dominated the
space in the automotive category, creating the benchmark for product placement. Its vehicles have appeared in the James Bond movies and its online short-film The Hire also spawned its own comic book
collection.
Read the whole story at Adage.com, October 3, 2005 »