Fisher, who directed sales and marketing development at EW earlier in his career, joins the brand from Apple, where he's led marketing initiatives as head of publisher partnerships marketing.
In his new role at EW, Fisher will lead the sales staff while focusing on the development of multiplatform programs to grow revenue and business.
The marketing and events teams are also slated to work with Fisher to create experiential initiatives.
During his career, Fisher spent time at Conde Nast, serving as director of sales and marketing at Vanity Fair, executive director of network sales and corporate partnerships and vice president of revenue and Chief Industry Officer. In the last role, Fisher led sales and marketing initiatives across all Conde Nast magazine brands.
Fisher begins his new post March 23, reporting to Carey Witmer, executive vice presiden-group publisher of Meredith’s People Entertainment Group.
Last summer, EWbecame a monthly title with the intent to invest more deeply in EW.com. At the time, Henry Goldblatt stepped down as EIC and JD Heyman was promoted to the post. Heyman had previously served as deputy editor of People.