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With Some Risk to Its Image, Altoids Is Moving to the U.S.

From the faux-vintage tins with antique typeface to the crisp British-accented voiceover on television ads, Altoids has subtly evoked its British origins since its introduction to the United States in 1918. But the "curiously strong" mints are about to lose their tangential tie to Great Britain. The Wm. Wrigley Jr. Company, which purchased Altoids from Kraft in 2004, recently announced plans to shutter the factory in Bridgend, Wales, and transfer production to its plant in Chattanooga, Tenn.

Read the whole story at The New York Times, October 5, 2005 »

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