More than two years after the last public hearing on direct-to-consumer advertising failed to produce any guidelines to regulate the $4 billion ad category, the Food and Drug Administration will try
it again. The agency will hold a public hearing Nov. 1 and 2 in Washington to discuss the issue. Some think the hearings could lead to the first-ever formal regulations for DTC promotions.
Read the whole story at Adage.com, October 5, 2005 »