Hallmark may have to come up with a card for getting out of the branded entertainment business. At a time when marketers are realizing the potential of launching entertainment divisions and ambitious
repositories of content, the greeting card giant is looking to unload its entertainment assets. But some maintain Hallmark Cards is wasting a valuable branded entertainment opportunity by siphoning
off the network at a time when marketers are undertaking ever-more-ambitious roles as content creators.
Read the whole story at Adage.com, October 10, 2005 »