A year after a unanimous Republican-led Federal Communications Commission voted in new regulations for advertising on children's TV programs, major broadcast and kids networks are fighting the
decision and are hoping to at least delay rules set to take effect Jan. 1, 2006. The Big Three broadcast networks say the rules will reduce advertising, crimp revenue and possibly threaten the
financial underpinnings of children's programs, while forcing expensive redesigns of Web sites aimed at youth audiences. Children's advocates say the rules are already overdue and will help protect
children from excessive marketing, especially via Web sites. Some want even stricter measures.
Read the whole story at Mediaweek, October 10, 2005 »