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Ad Glut Turns off Viewers

Lately, fans of Desperate Housewives, Lost and other top shows have been complaining about excessive commercials that seem more intrusive than ever and slow down the programs they surround. Viewers have been griping about ads on TV since the days of black-and-white sets. Some have turned to digital video recorders such as TiVo to skip commercials altogether. Others sit and bear it. ABC ad-sales chief Mike Shaw says he's perplexed by increasing complaints.

Read the whole story at USA Today, October 11, 2005 »

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