Grand Marnier has introduced an advertising campaign to sell its $225-a-bottle vintage liqueur, Cuvée du Cent Cinquantenaire. The fact that the name of the liqueur is hard to pronounce is part of
the marketing. The ads will run in the October issues of Desert Living, Robb Report, Departures and City Magazine, and will appear on telephone kiosks near the New York City Public Library in an
effort to encourage passers-by to visit the library, expand their use of language and learn to pronounce the words.
Read the whole story at The New York Times, October 13, 2005 »