Kellogg Co. is reviewing its roughly $400 million U.S. media account currently handled by Publicis Groupe's Starcom USA. A spokeswoman for the Battle Creek, Mich.-based cereal giant said the company
is "reviewing our media-buying practices in the U.S. as part of a normal review to strengthen our execution. We have worked with Starcom for decades and we have confidence in them and are very proud
of their work with us."
Read the whole story at Adage.com, October 12, 2005 »