Advertising giant WPP Group is in the process of unwinding Red Cell, the hodgepodge of agencies it hoped to turn into a worldwide network. WPP, which formed Red Cell in 2001, was attempting to
recreate the global reach of industry legends such as Ogilvy & Mather, JWT and Young & Rubicam.
Read the whole story at The New York Post, October 14, 2005 »