Baby Bob may get a pink slip before he gets a chance to try the Quiznos subs he's been hawking since the Super Bowl. The privately held No. 2 sub chain has hired WPP Group's Ogilvy & Mather, Chicago,
and plans to cut the baby talk as it gets serious about taking on No. 1 Subway Restaurants.
Read the whole story at Adage.com, October 13, 2005 »