When British Airways and Unilever last week parked roughly $275 million in global billings at Bartle Bogle Hegarty, it was the latest illustration that size doesn't always matter. Thanks to media
unbundling, technology and clients seeking strategic more than brand-management counsel, smaller, creatively driven global players such as the five-office BBH can not only compete against larger
rivals, but thrive.
Read the whole story at Adweek, October 17, 2005 »