With an eye toward improving the lives of its readers and their families, Time is building on its recent announcement to make Time for Kidsfree by launching a series of new initiatives around health, education and finance.
Today, Time revealed the details behind its partnership with Red Ventures to launch a new finance site called NextAdvisor, while last week saw the launches of editorial initiative Time for Health and Time for Learning.
"These are things we had been planning, but the pandemic actually helped us move forward quickly in the direction we already knew we needed and wanted to go," Maya Draisin, senior vice president of progress marketing at Time, told Publishers Daily.
NextAdvisor, led by former Money EIC Adam Auriemma, editorial director John Puterbaugh and contributing editor Farnoosh Torabi, will deliver strategy guides, economic perspectives, reported stories and analysis of tools and products during a period of great financial uncertainty.
The site’s content is produced separately from Time editorial content.
Topics covered by NextAdvisor include saving, managing debt, building credit and pursuing homeownership, among others, with contributions from finance experts such as Suze Orman, Jill Schlesinger, Jully Alma-Tavaras and more.
"The old rules of personal finance went out the window this year. We’re launching with a fresh perspective on money, and we’ve tapped a broad network of forward-thinking experts. Our mission: to help you determine your next best move,” Auriemma told Publishers Daily.
Editorial initiative Time for Health feature new event series, partnerships and deepened editorial coverage.
Time for Health” launches with support from Merck and CVS Health, while Time for Learning's new business classes hosted by Time and Columbia Business School are sponsored by Deluxe.
Time for Health, which launched last Wednesday, culls its content from Time’s health and wellness reporting and journalism produced exclusively for wellness-focused bookazine Time Health, among other places. Time editors act as curators.
The initiative is also the launching pad for Time for Health Talks, which will host a series of conversations and experiences virtually with health leaders appearing as guests.
The first venture for Time for Learning is with the Columbia Business School. Time for Learning and Columbia Business School’s classes, called “The Business of Change,” are on-demand, affordable units intended to help participants take control of their economic future. The focus is on building and expanding critical skills.
The classes, which are priced between $65 and $195, are taught by Columbia Business School professors. The first five classes launched last week, with new classes launching through September. Participants will receive a certificate upon completion.
“As Time can speak to everyone and is a trusted, neutral source of information, we had been strategically approaching our product development. We look to fulfill customer needs in such a way that we made their lives better, and ideally, society better as a whole. Health/wellness and education being two places the data showed we could have real impact,” said Draisin.