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Reynolds American Is Trying To Make Vaping Cool

Reynolds American, which also sells Camel and Newport cigarettes, is using a wide-ranging marketing campaign to try and grab a bigger share of the U.S. e-cigarette market. “Unit sales of Reynolds’ Vuse e-cigarettes are surging, fueled by price promotions, TV spots, billboards and social-media posts, according to The Wall Street Journal. “The brand is hiring musicians and artists for videos in which they design skins that wrap around Vuse devices.”

Read the whole story at The Wall Street Journal »

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