When Chili's Grill & Bar rolled out its "I Want My Baby Back" ribs campaign, the promotion's jingle quickly became a reliable punchline for comedians. The casual dining chain is now looking to stay
onstage as a regular location in comedies on television and at the multiplex. Rather than go the reality-TV route, the Brinker International-owned chain has recently appeared as part of the set of
NBC's The Office, the WB's What I Like About You and Gilmore Girls, where the restaurants' ubiquitous ribs could be written into storylines.
Read the whole story at Adage.com, October 27, 2005 »
