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Nielsen: Ad Clutter Spikes; Buyers, Nets Build Sponsorships

With prime-time TV ad clutter reaching an all-time high this year, advertisers and networks are holding talks to explore ways to improve TV's crowded ad schedule, which buyers say is partly to blame for declining viewership. Several ad agencies last week said they are in discussions with TV networks about exclusive sponsorship deals that will cut back the number of ads in a particular sponsored program.

Read the whole story at Mediaweek, October 31, 2005 »

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