• Reuters, Tuesday, November 1, 2005 12:27 PM

Procter & Gamble, the world's largest advertiser, today reported strong third quarter earnings results, including a 4 percent jump in quarterly profits, beating most Wall Street estimates. That's good news for Madison Avenue, because the earnings of leading national advertisers are deemed to be a bellwether of future ad spending plans. "Today's release should provide another measure of comfort that P&G is in great shape to integrate (the) transforming Gillette acquisition," Deutsche Bank analyst William Schmitz told Reuters.

Read the whole story at Reuters »