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Stern Makes Sirius' Bird Fly, But Widens Losses

Sirius Satellite Radio, which is paying Howard Stern $500 million to join its orbit, reported a wider third quarter loss on, not surprisingly, higher expenses, despite tripling its revenue on strong subscriber growth during the quarter. However, the addition of Stern to its satellite radio lineup appears to be giving the No. 2 satellite radio broadcaster some momentum over bigger rival XM Satellite Radio. According to The Hollywood Reporter, Sirius has taken retail market share away from XM for three months thanks largely to the addition of Stern. Not surprisingly, Sirius has raised its full-year guidance for subscriber growth, reports USA Today.

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