- Ad Age, Wednesday, November 2, 2005 12:15 PM
The Food and Drug Administration held the first in a two-day series of public hearings on direct-to-consumer prescription drug advertising on Tuesday, and three things became clear from the
testimony, reports
Advertising Age: 1) Drug ad supporters recognize change is needed; 2) Opponents want complete reform; and 3) The FDA is stuck somewhere in between.
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