- Fortune, Tuesday, December 15, 2020 6:30 PM
Adidas is putting its struggling Reebok footwear business up for sale. “The decision, which analysts have been expecting for months, is part of the German sportswear company’s assessment
of ‘strategic alternatives’ for Reebok, a brand that reached its cultural zenith in the 1980s,” per
Fortune.
“Reebok’s pop culture cred was
bolstered by products like a line of shoes in partnership with rapper 50 Cent."
Read the whole story at Fortune »