General Motors postponed its meeting Thursday between CEO Mary Barra and a group of Black-owned-media leaders. But a spokesperson says the automaker will increase its spending with Black-owned-media
groups to 4% of its ad budget in 2022, with a target of 8% by 2025. The automaker says it will hold a series of smaller meetings with the Black-owned media leaders over the next few weeks.The Black
media leaders placed a full-page ad in the
Detroit Free Press and
The Wall Street Journal alleging that GM spends less than .5% of its total advertising budget with Black-owned media. GM
disputes that, saying it is 2%.
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