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GM Commits To Spending 4% Of Ad Budget With Black-Owned Media

General Motors postponed its meeting Thursday between CEO Mary Barra and a group of Black-owned-media leaders. But a spokesperson says the automaker will increase its spending with Black-owned-media groups to 4% of its ad budget in 2022, with a target of 8% by 2025. The automaker says it will hold a series of smaller meetings with the Black-owned media leaders over the next few weeks.The Black media leaders placed a full-page ad in the Detroit Free Press and The Wall Street Journal alleging that GM spends less than .5% of its total advertising budget with Black-owned media. GM disputes that, saying it is 2%.

Read the whole story at Detroit Free Press »

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