Amazon maintained its position as the most valuable brand, growing its value 64% to $684 billion according to the Kantar BrandZ Most Valuable Global Brands 2021. “Apple ranked second, with a
brand value of $612 billion, up 74% over 2020,” per
Chain Store Age. “Tesla ranked as the fastest-growing brand (and the most valuable car brand) growing its value by 275%
year-on-year to $42.6 billion.”
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