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McDonald's Explands Loyalty Program

  • CNBC, Wednesday, June 23, 2021 7:46 PM
McDonald's is expanding its pilot MyMcDonald's Rewards program nationwide at participating restaurants on July 8. The program will be available via the McDonald's app. The fast food giant added restaurants in New England several weeks ago, entering the next phase of the test. “The loyalty offering will allow McDonald's to personalize the diner experience. Loyalty members will be greeted by name as they pass through the drive-thru lane, and will receive personalized emails that include promotions tailored to their preferences after they collect their meals,” per CNBC.

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