The site will utilize AnyClip’s platform to centralize and automate its video library, inform its editorial decision-making on and offline, aggregate video performance metrics from all distribution channels and embed shoppable links to drive subscriber acquisition.
“With video playing an increasingly significant role in both our editorial and marketing strategy, we needed a platform that could provide both the analytics and versatility we require to inform and facilitate our expansion,” states Shlomo Kutner, head of product for The Real Deal.
That is one of several new clients announced by AnyClip, which recently closed a $47 million investment.
For another, AnyClip will help digital comedy Literally Media host its video across its portfolio of sites, including Cracked, Know Your Meme, eBaum’s World, and Cheezburger. The sites claim to attract 40M+ global uniques per month and have more than 10 million social followers.
AnyClip’s “streamlined approach to tackling multiple use cases allows us to concentrate on what we do best—creating the most compelling and relevant content for our loyal and passionate fanbase,” states Lena Blanky, head of revenue & operations for Literally Media.
In addition, AnyClip is partnering with Mommy Poppins, the travel and local activity website for families, to provide contextually video across its local sites.
Mommy Poppins hopes to “scale our video strategy across our network of local and national family activity channels,” states Anna Fader, founder-CEO of Mommy Poppins.