Commentary

Media Industry Personnel Changes Proceed At A Rapid Pace

There are plenty of changes in the media business these first two weeks of 2022. Perhaps “The Great Resignation” is affecting media as much as any other industry. But with every resignation, someone else gets a chance to prove himself or herself.

One example: Adweek editor in chief Stephanie Paterik is leaving the brand after more than seven years. She made the announcement in a Twitter thread on Friday, saying she had accepted another, unnamed job,. “The past seven years have been transformative, for me and for the magazine,” she wrote. “I’m so excited about what comes next.”

At Adweek, she held a variety of positions, working her way up from an initial role as a freelance copy editor 10 years ago. She said the work she’s proudest of were always team efforts; one was “turning into a digital-first media company. On my watch, we launched our first podcasts, original videos, digital cover stories, e-learning and daily newsletter, and brought Brandweek back to life,” she wrote.

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“We have doubled the size of the newsroom, and with that, we’ve expanded its diversity, with 51% women and 28% people of color,” the thread continued. “There’s more work to do, and I encourage the future EIC to keep adding diverse viewpoints of every kind to the table.”

“The biggest piece of wisdom I have to impart at this pivotal moment in history: People in marketing, media and tech need their work to matter,” she wrote. “When it doesn’t, they risk disillusionment. When it does, they produce work that literally changes the world.”

Prior to Adweek, Paterik worked at Phoenix magazine, The Arizona Republic, and TheWall Street Journal. She holds a journalism degree from Arizona State University.

Separately, another venerable B2B brand, Variety, announced that executive editor Ramin Setoodeh was named co-editor in chief, joining Cynthia Littleton, who has held the co-editor post since October 2020.

Littleton and Setoodeh willco-run the newsroom and oversee editorial activities across all Variety platforms, the company said in a press release last week. They report to Michelle Sobrino-Stearns, just named CEO of the brand.

Previously, since 2017, Littleton served in the role of business editor. She is the author of “TV on Strike: Why Hollywood Went to War Over the Internet,” a book that chronicles the 2007-2008 Writers Guild of America strike and the impact of the disruptive digital advancements that fueled the labor strife. Littleton is also co-author with Susanne Daniels of “Season Finale: The Unexpected Rise and Fall of the WB Network and UPN.” She began her career at UPI, followed by stints at Broadcasting & Cable , Variety and The Hollywood Reporter, where she rose to editor before rejoining Variety in 2007.

Setoodeh is theauthor of the 2019 New York Times best-selling book “Ladies WhoPunch: The Explosive Inside Story of ‘The View,’” about the daytime talk show.He got his start in journalism at 17, as the teen movie critic for The Fresno Bee, his hometown newspaper. Before coming to Variety, he spent nine years at Newsweek as both an editor and senior writer. 

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