• Ad Age, Friday, December 2, 2005 11:05 AM

The American Press Institute will spend $2 million to fund a study aimed at developing industry-saving strategies.  Called “Newspaper Next: The Transformation Project,” the study begins with the premise that, according to API president-exec director Drew Davis, "Newspapers are at... a strategic inflection point. Customer preferences are changing, technology is changing, and in every case of change like this... businesses have ceased to exist."  True enough, there is little more than grim news lately for those who love print newspapers.  Ad Age, in reporting the API's initiative, referred to it as "a little late."

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