• Reuters, Friday, December 2, 2005 11:05 AM

Although France is said to be experiencing a difficult advertising environment at this time, NBC Universal has decided to take its Sci-Fi cable channel into that market, hoping to expand the network's overseas presence. "Some of our competitors have been doing very well internationally, but some have also invested a lot of money they are still trying to recoup," said Patrick Vien, vice president of NBC Universal Global Network in an interview with the Reuters news service. "The number-one rule for us is not the number of assets, it's the profitability of them." Three months ago NBC Universal launched a new channel in Germany, Das Vierte, which features movies and shows from the company's vast content library. Currently, according to Reuters, about 20 percent of NBC Universal's $15 billion in revenue comes from outside the U.S.

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