TMB, the parent company of Reader’s Digest and other magazine-media brands, this week named Rose Ferraro chief revenue officer. Ferraro had been head of West Coast sales for the food-and-travel video network Tastemade.
Ferraro’s appointment on Monday was the latest in a string of additions to the C-suite at TMB, the New York City-based publisher formerly known as Trusted Media Brands -- and before that, the Reader’s Digest Association. The company rebranded to TMB in late January. Its portfolio of brands also includes FailArmy, People are Awesome, The Pet Collective, Taste of Home and Family Handyman.
"I am thrilled to welcome Rose to TMB and could not be more excited about what our future holds for our ad sales and licensing teams under her leadership,” TMB CEO Bonnie Kintzer said in a press release. “TMB had an incredible year, with 110% growth in the U.S. [in 2021] and we have only just scratched the surface. 2022 is going to be an exciting year.”
Prior to Tastemade, Ferraro had been senior vice president of national sales at Omnia Media. Earlier, she had worked at MySpace, Alta Vista, and SpinMedia. “TMB has a tremendous amount of momentum in streaming, social, and digital, and it occupies an extremely interesting space in the market,” Ferraro said. “I’m excited to join this incredible team and help bring this company to the next level.”
Ferraro is the latest C-suite addition at TMB. She joins several executives from the streaming-and-social-video company Jukin Media, which TMB acquired last summer. They include Jonathan Skogmo, founder and CEO of Jukin, who becomes TMB chief innovation officer, and Lee Essner, co-CEO of Juki, who becomes chief strategy officer. Cameron Saless, chief business officer of Jukin, and Anton Reut, chief operating officer of Jukin, will each hold the same posts with TMB.
In addition to Ferraro and the Jukin executives, other TMB C-suite additions are the appointment of former Playboy editorial director Jason Buhrmester as chief content officer at Reader's Digest, Roland Hamilton, from Shutterstock, as senior vice president of licensing, and Manu Sanghi, former ESPN head of ad sales for Southeast Asia, as senior commercial director of APAC.
In all, TMB said, it plans to hire more than 100 new employees in the first half of 2022.