CBS has struck a deal that would enable Verizon customers who subscribe to its new V Cast service to watch certain of its programs on their cell phones. Among the shows that would be available in
limited form: "Late Show with David Letterman," "The Late Late Show with Craig Ferguson," "CSI," "Survivor," and certain CBS News broadcasts. The service begins its rollout this month. In making
the announcement, Cyriac Roeding, vice president of wireless for CBS Digital Media, said, "At the intersection of the mobile phone and the television lies tremendous programming, promotion, and
brand-extension potential."
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