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Rachael Ray's TV Show Clears 25 Top Markets In A Jiffy

Continuing her rapid rise through mediadom, Food Network star Rachael Ray has got a definite go for her own syndicated TV show, King World has announced. "The demand [for Ray] is unbelievable," King World president Roger King said. "To have this much of the country cleared in just a few weeks is a testament to the tremendous talent and popularity" of Ray. The chef's new program has been sold in all but four of the country's top 50 markets, including every one of the top 25. Oprah Winfrey's Harpo Productions will be among the producers of the new King World program. Ray, whose rise to prominence is due in part to Winfrey's endorsement, is author of several popular cookbooks. Additionally, Reader's Digest Association has had huge success with Every Day with Rachael Ray, its recently launched magazine, which Ray edits.

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