• Ad Age, Thursday, December 8, 2005 7 PM

Speaking at an industry breakfast earlier this week, Magazine Publishers of America chairman Jack Kliger called on his colleagues to be more forthcoming about circulation of individual titles within their publishing companies. "We need to embrace, not resist, transparency in circulation reporting," said Kliger, president-CEO of Hachette Filipacchi Media U.S. "Practices that are unacceptable in any other line of business should certainly not be tolerated in ours." He was responding to the oft-made charges that some publishers rely on various schemes, including "dumping" of magazines, to artificially inflate circulation figures provided to advertisers. The MPA has historically been hypersensitive on this issue, so it was meaningful when the group's chairman made these remarks. "Simply put," Kliger said, "no magazine company should claim that someone has received a copy who didn't, or that someone paid more for a copy than was actually paid."

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