• Mediaweek, Tuesday, December 13, 2005 11:18 AM

In a move of pure genius--and an expression of how TV creatives are now able to cross-pollinate excitement between on-screen and online platforms--Fox-owned FX recently developed a MySpace.com profile page for the devilish and mysterious "Carver" character on its "Nip/Tuck" series. In the weeks leading up to "Nip/Tuck"'s season finale, in which The Carver's identity will be revealed, the character has been writing about himself on MySpace, revealing elements of his personality not seen on the popular TV show. "The Carver page is everything you think about when you hear the word 'viral,'" said Stephanie Gibbons, senior vice president of marketing and promotions at FX. "On the first night we had it up, there were close to 10,000 people that were trying to make friends with him."

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