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Cable Industry To Offer Family-Friendly Program Tier

Brandweek, Tuesday, December 13, 2005 11:18 AM

The head of the National Cable & Telecommunications Association told Congress yesterday that several of the industry's most dominant players, including Comcast and Time Warner, will offer customers a family-friendly program tier early in 2006. The announcement came against the backdrop of pressure from lawmakers, religious groups, and others who believe cable channels expose children to too much rough and sexually suggestive programming.

Kyle McSlarrow, head of the cable association, said the initiative by industry-leading operators would reach half the country's cable viewers. Earlier this year the Republican-controlled House of Representatives passed legislation that would increase fines for broadcast indecency. The cable industry, mindful of the current political environment, has worked to avoid mandatory restrictions on its programming offerings.

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