TMB, the company formerly known as Trusted Media Brands, and before that, Reader’s Digest Association, has named the TV and video advertising platform Unruly as its preferred SSP, or sell-side platform.
TMB publishes a variety of brands, including Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, and The Pet Collective.
TMB continues to expand its streaming TV presence, with four FAST (free ad-supported television) channels and O&O CTV (Connected TV) apps for seven brands, with more on the way, according to a statement from Tremor International, parent company of Unruly.
The company has hired more than 100 employees in the first half of 2022, continuing the momentum generated by its video-first strategy, which has resulted in more than 2.5 billion monthly viewership minutes across CTV, OTT, social media, and the web.
“As we’ve continued to grow and expand our global footprint and channel offerings, Unruly has proven to be an exceptional partner at each step along the way,” TMB Vice President of Global Revenue Operations Mike Richter said. “We’ve seen tremendous year-over-year growth in revenue — especially when taking advantage of their PMP tools — and we’re are confident that in tapping into capabilities like audience and contextual targeting, our inventory will become even more attractive to buyers.”
In fact, Unruly has already driven a more than 200% year-over-year increase in revenue, a press release from Uruly said.
Tremor International Chief Strategy Officer Kenneth Suh called TMB a true innovator in the CTV space, effectively evolving from a social-first brand to producing go-to CTV content for viewers across the globe. “Their evolution complements Unruly’s efforts to offer our partners new, strategic capabilities in the CTV space, like contextual targeting and first ad slot targeting,” Suh said.