• ANA Blogs, Thursday, December 15, 2005 11:30 AM

Bob Liodice, representing the Association of National Advertisers, has posted on his blog ("ANA Marketing Musings") the letter he sent to Advertising Age  in reaction to its Dec.12 editorial headlined "Food Companies Must Respond to Study."  Saying he was "terribly disappointed" by Ad Age's stand that, according to the trade, "more regulation is a bad idea," he accused Ad Age of offering a "knee-jerk" response to the recently released Institute of Medicine report.  Said Liodice:  "It entirely overlooks the fact that the marketing industry has been an active, willing participant in combating the issues of childhood obesity.  I'm surprised that before publishing its editorial Advertising Age did not consider all of the issues and acknowledge substantial, constructive actions food advertisers have been taking over the past few years."  He then details the positive initiatives with which food advertisers have been involved.

Read the whole story at ANA Blogs »