• Mediaweek, Thursday, December 15, 2005 11:30 AM

Sirius Satellite Radio has launched the Christian Talk channel through an agreement with FamilyNet, the broadcast unit of the Southern Baptist Convention. The channel will air FamilyNet's most popular programs, which include "The 700 Club" with Pat Robertson and "This Week" with Jay Sekulow. Sirius has also expanded its relationship with the National Basketball Association. The new deal makes Sirius the official NBA marketing partner, according to a report in Mediaweek. As part of the arrangement, Sirius has launched NBA Radio on Sirius, a 24/7 channel devoted to all things NBA.

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