'National Geographic' Unveils Stonehenge Experience On Instagram

National Geographic has debuted a mobile experience on Instagram to accelerate enjoyment of its Stonehenge site. 

The new experience,  “Stonehenge AR,” allows users to interact with tabletop and full-scale models, toggle different solstice times and take selfies during their “visit.” 

The team flew a drone to capture more than 7,000 images. It then processed them into a high-resolution 3D model replica of the 5,000-year-old monument. 

According to the magazine, consumers can experience Stonehenge, which was closed to tourists because of COVID-19, but reopened for the summer solstice.  

The debut coincides with  National Geographic’s August issue that contains a feature titled, Stonehenge Revealed.” It is out this week.

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