• Brandweek, Monday, December 19, 2005 10:48 AM

Donald Wildmon's anti-gay American Family Association says it was burned by Ford Motor Company, which last week announced it would advertise and promote all eight of its car brands in gay-themed media. As a result, Wildmon has posted a statement on his group's Web site saying the influential AFA might once again contemplate a boycott of Ford products. Wildmon's ire was stoked by Ford's decision last week, which the AFA says was a surprise reversal of an earlier "agreement" that would have resulted in Ford withdrawing all advertising from gay print publications.  "Unfortunately, some Ford Motor Company officials made the decision to violate [our] good faith agreement.  We are now considering our response... and expect to reach a decision very soon," read Wildmon's online statement.  "All we wanted was for Ford to refrain from choosing sides in the cultural war, and supporting groups which promote same-sex marriage is not remaining neutral."  There was no reaction from Ford, which suffered a public-relations shiner in the wake of its earlier, seemingly conflicting positions on the matter of its ad buys.

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