• by Ray Schultz , August 10, 2022

Future Publishing has named Shayna Kossove as commercial president of  its new Fashion, Beauty, and Homes revenue unit.

Kossove will oversee direct sales and customer partnerships across the portfolio of women’s and home interest brands. Future boasts such titles as Who What Wear, Marie Claire, Woman & Home, Homes & Gardens and Real Homes.

“By combining our teams, we leverage our best-in-class branded content, influencer marketing and audience data capabilities, alongside our broad scale,” states Zack Sullivan, chief revenue officer at Future.

Previously, Kossove was CRO and a founding member of Who What Wear, which was acquired by Future earlier this year.  

Prior to Who What Wear, Kossove served LX.TV, a division of NBCUniversal, as head of revenue. She has also held senior business development roles at Conde Nast, the Hollywood Reporter and LA Confidential Magazines.

“Very few publishers have the scale, technology, and brand value to thrive under evolving market conditions, but Future is the exception, with every essential component to drive revenue and flourish," said Kossove.