Bass Player magazine, a publication for guitarists and music fans, is the latest title to kill its print edition.
The periodical announced on its site, “Bass Player print mag is dead. Long live Bass Player online!”
The reason: “2022’s dramatic increase in costs for us and our suppliers – paper, printing, fuel, distribution to name a few – mean that its print edition is no longer viable.”
The last print issue will hit on Sept. 13 in the U.S. and three days later in the UK.
Not that Bass Player is doing badly.
“Arguably, Bass Player’s content has never been better, and sales and subscription numbers are healthy, so the problem is not that people don’t want to read BP,” it writes. “It’s the cost of publishing a physical magazine in an impossibly difficult market that has caused the end of the best bass mag ever.”
Bass Player Editor Joel McIver is joining the online team, and will run the Bass Player channel on GuitarWorld, the parent site on which the announcement was made.
MicIver writes that the team will focus on delivering exclusive stories and videos.The magazine was started in 1988 as a spinoff of Guitar Player. The franchise now has 500,000 followers on social media and claims that it reaches millions of base players.
In addition to rockers, the magazine has had jazz greats like the late Charles Mingus on its cover.
Musician Billy Sheehan was featured on the cover of the first print issue, and will be included in the last.