Nielsen Media Research's new DVR-added ratings showed up for the first time on Wednesday--sort of. The data comparing so-called "live plus same day" of DVR viewing to simply "live" ratings was still
incomplete as of press time. However, preliminary results indicate ABC won Monday night among adults 18- 49 with a 4.5 rating and a 13 share--largely on the basis of "Monday Night Football," which
coincidentally was the last telecast in the network's 36-year-long association with the show it launched. The show averaged a 5.0 rating and a 14 share among adults 18-49.
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