The total magazine audience across print and digital grew to 222.2 million readers in 2021 and added 122 new titles, according to the 2022 Magazine Media Factbook.
In addition, more than 50% of readers in every age group interact with magazines on social media.
“Magazines provide an ideal environment for advertising that inspires action, and the Magazine Media Factbook confirms that through its in-depth research statistics and insights,” states Alliance President and CEO, David Chavern. “Our members are trusted sources of information that readers want and need, with thoughtful, relevant and interesting ads that make readers feel heard and understood.
The combined industries representing the MPA represent over $40 billion in annual revenue, the group states.