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That's a Wrap: GM Wraps HQ for Super Bowl - A Month before the Big Game

  • AdAge, Friday, December 30, 2005 10:45 AM
The Super Bowl isn't until February 5, but don't tell that to General Motors. The company has wrapped its Detroit headquarters in a 24,748-square-foot wrap that covers 20 stories of the building. The ad was given a seal of approval by the City Council but the National Football League and the Super Bowl XL Host Committee fought against the wrap, hoping to protect its sponsors from what it deemed "ambush marketing."

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