Writing in the Toronto Sun, Bill Brioux takes a look at TV '06 and sees nothing less than a "revolution." "Everything appears to be in play," he writes.
"Advertising, programming, delivery, technology, ratings-- even the concept of TV networks." Among his prognostications: The WB may fade to black; fragmentation in TV viewership will
force advertisers to "re-think" the way they buy into the medium; and we'll witness more time-shifting by viewers owing to better hardware/software. "That is good news for quality
rookies like ‘My Name Is Earl’ and ‘Everybody Hates Chris,’" says Brioux, because "both dropped into killer slots on Tuesday and Thursday, but both [are] still
emerging hits thanks to the many ways viewers can now catch shows on highly competitive nights."
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