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Prediction: "Revolution" Coming To TV Industry

Writing in the Toronto Sun, Bill Brioux takes a look at TV '06 and sees nothing less than a "revolution."  "Everything appears to be in play," he writes. "Advertising, programming, delivery, technology, ratings-- even the concept of TV networks." Among his prognostications:  The WB may fade to black; fragmentation in TV viewership will force advertisers to "re-think" the way they buy into the medium; and we'll witness more time-shifting by viewers owing to better hardware/software. "That is good news for quality rookies like ‘My Name Is Earl’ and ‘Everybody Hates Chris,’" says Brioux, because "both dropped into killer slots on Tuesday and Thursday, but both [are] still emerging hits thanks to the many ways viewers can now catch shows on highly competitive nights."

 

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